Heuristic + PageSpeed Insights findings for a fictional Canberra small business.
Audit results for https://canberra-cafe-example.com.au/
Overall score
72
Performance
85
SEO
92
Accessibility
30
AI Search
65
AU Business
These are the three things visitors notice. Google uses them to decide how to rank you.
Loading speed
How long until the main content appears
3.4s
Could be faster
Stability
How much elements jump around while loading
0.08
Fast ✓
Responsiveness
How quickly clicks and taps respond
290ms
Could be faster
Measured in a lab simulation. Real visitor numbers (from Google Search Console) may differ slightly.
Want a hand?
A real Canberra developer (not a bot) will walk through these results with you and recommend what to fix first.
Book a timeSignificant impact on visibility and user trust.
Your site is missing the short blurb that appears under the title in Google search results. Without one, Google guesses — usually badly. Aim for 120-160 characters that describe what makes your business worth clicking.
3 of 17 images have no description text. Screen readers (used by visually impaired customers) skip them, and Google can't understand what they show. Add a one-line description to each image.
When the same page is reachable at multiple addresses, Google can split your ranking signal across both. Declare which one is the 'real' URL so all your traffic credit goes to one place.
When someone shares your link on Facebook or LinkedIn, the preview is missing an image. A blank-image preview gets clicked far less often than one with a photo.
Five scripts load before your page can show anything to the visitor. Each one adds delay on slow phone connections. A developer can mark them as 'load-after' to fix this — usually a 30-minute job.
Adding structured data tells Google (and AI search like ChatGPT) what your business is, where you're located, your hours, your reviews. Sites with this data get richer search results and more clicks.
Tell Google you're an Australian local business by adding LocalBusiness data with your ACT address. This is what makes you show up in 'cafes near me' searches.
Australian Privacy Act requires you to publish a Privacy Policy if you collect any customer data (including emails or contact form submissions). Link to it from your footer.
Smaller wins to layer in once the basics are sorted.
Showing your ABN in the footer signals you're a real registered Australian business — small trust boost for customers who care about that.
We didn't detect a cookie consent banner. If you set marketing cookies (most sites with Google Analytics or Meta Pixel do), the Privacy Act 2026 amendments will require visible consent.
Context-only — not pass or fail.
canberra-cafe-example.com.au
No robots.txt found.
Quick HTML-level check only. A full Privacy Act audit (covering real cookie behaviour and data flows) is coming soon as a dedicated tool.
Google Analytics, Meta Pixel
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Free 30-minute call. We’ll walk through your audit, prioritise the fixes, and give you a no-obligation quote for what we’d recommend tackling first.
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Canberra, ACT, Australia · ABN 69 122 385 632
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